XS Brokers is one of the largest premium insurance underwriting agencies in the Northeast. They are a family-owned independent wholesale brokerage firm that has been in the industry for over 37 years. With locations expanding in Massachusetts, Connecticut, Pennsylvania and Florida, XS Brokers knew that they had to update their digital presence to keep up with their growing and expanding business.
They needed a clean, modern and interactive web presence that was visually appealing, well organized, responsive and easy to navigate and search. Their website was outdated and lacked organization.
WDB worked with XS Brokers to help define and emphasize the value of working with such a specialized and experienced firm. XS Brokers had relied on word of mouth for their marketing and advertising in the past. As they opened new locations and planned to open more, it was important to have a digital presence in those markets and a unified brand message. We redesigned the website with SEO in mind at the forefront and created a unique journey for individual personas with information, news, and resources relative to their needs.
We wanted to encourage visitors to make contact with XS Brokers through various channels on multiple pages. We provided social proof in the form of client testimonials and quotes throughout the website that supported the message of XS Brokers being recognized as one of the most professional, service-driven and strategically focused firms in the marketplace. We highlighted the team at XSBrokers, who really make a difference when it comes to going above and beyond customer service. We made it easy for partners and brokers to access and download the necessary applications and documentation whether they are in the field or in the office.
90% of our customers come back, 95% of new customers are referrals and 100% have credited our work and exceptional service.
To support our business development goals, it was vital to design a website that represented our experience that would help position us for future growth. The value we received from WDB is immeasurable, and has been crucial in helping us take a big step in the direction of our goals.
Julie Reece / VP Marketing, Rize One
High quality work and high quality interactions. The team at WDB produced a fantastic website while meeting all deadlines on a very tight timeline. Their responsiveness was great, including through the holiday season, and working together was both engaging and fun. I would highly recommend WDB to anyone looking to increase their digital footprint.
WIll Wagner / Marketing Director, Psy Therapeutics
I would never have thought of all the wonderful ideas that WDB team came up with to help us create unique marketplace e-commerce platform. I love this company and cannot say enough positive comments about them.
David Talamas / Founder, CEO Talamas
You truly can’t find a better partner. WDB team really listens to what we are trying to accomplish with each project, but isn’t afraid to offer a different and better direction or idea based on best practices and extensive experience.
Charlie Flanagan / VP Marketing, Building Engines
We evaluated different companies before moving forward with WDB for ArcLight IT's website redesign. I enjoyed working with the WDB team for thier attention to detail, clear expectations, and advanced knowledge of industry and image that I could tap into. WDB team was responsive, available even after our launch for questions, and thoroughly impressed me with their professionalism. I would highly recommend working with WDB.
Bethany Murray / VP Marketing, ArcLight IT
Great company and great experience working with Gil and his team. I really enjoyed being able to make an appointment an go to their office. We were able to go over the design in person, and I was also able to go back later after the site was up and have him explain maintenance issues. Also great to do business locally! Very happy with clean design of site and easy function. Great job guys!