Website Design and Storytelling

Watertown Savings Bank

A mutual bank committed to customers and communities

Providing value for over 148 years as your mutual bank.

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OVERVIEW

The Challenge

Watertown Savings Bank, is a community Bank serving primarily Watertown, Waltham and Newton Massachusetts.

Watertown Savings Bank marketing team was looking to start new online initiatives and better connect with the community, but their outdated website was slowing the process and limiting marketing team efforts. They needed a strong and flexible Content Management System they could easily manage on their own and rely on to grow their business.

They came to WDB knowing we could help them create a custom user-friendly experience that would make it easier for potential and current customers to find what they need on the front-end and make it easier on their team to make changes in the backend. They wanted a more organized digital online presence designed to lead visitors down a clear path to take action.

PROJECT

The Solution

To better understand how to organize the website, we started with discovery process and interviewed Watertown Savings Bank’s customers and leadership team to understand what worked and what needed to be changed to allow future growth. During the design process, we focused on simplicity. It was important that the digital website presence be an easy place for current and potential customers to find the information they need.

During the development process, simplicity was still our focus and we created an efficient workflow so the marketing team could spend more time focusing of growth and less time trying to hack into their own website. We developed the website to seamlessly integrate with number of marketing tools and 3rd party login systems. We also developed learning and community Club 50, careers and news portals to improve communication and streamline marketing efforts.  

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RESULTS

Project Success

Session duration up 188%

Organic traffic up 166%

Bounce rate decreased to 24%

90% of our customers come back, 95% of new customers are referrals and 100% have credited our work and exceptional service.