Creative Technology

Ultivue Biotech

Unsurpassed biomarker detection and analysis in tissue

Realizing the full potential of tissue biomarkers in personalized medicine and digital pathology

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OVERVIEW

The Challenge

Ultivue develops innovative reagent-based solutions that maximize the biological information available from cells and tissue samples. The company’s patent-pending technology is being used to elucidate biological pathways and to validate clinically-relevant biomarkers.

Ultivue knew that in order to be successful, they had to have a compelling visual and digital presence that showcased their technology.

They had a tight deadline to complete the website redesign project as their first product kit was about to be released.

PROJECT

The Solution

The website needed to serve several purposes. Being a biotech e-commerce start- up, technology, security and 3rd party integrations were of most importance. Looking for talent was another objective that needed to be addressed on the new website, showcasing the company culture and sense of greater purpose.

But in order for that to happen, Ultivue needed a clear message and a compelling way to introduce the technology and the company to the rest of the world. We worked closely with Ultivue to formulate a company brand and message. WDB designed and developed a guided journey for the users with engaging written and visual content. 

The end result is a clean and crisp design with easy and digestible content and original imagery. The redesign was completed on time for the American Association for Cancer Research (AACR) Annual Meeting 2018.

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RESULTS

Project Success

Session duration up 228%

Organic traffic up 153%

Bounce rate decreased to 38%

90% of our customers come back, 95% of new customers are referrals and 100% have credited our work and exceptional service.