Website Design and Interaction

Bantwana

Empowering communities and strengthening governments to help vulnerable children thrive and families succeed.

All children should have the opportunity to fulfill their potential.

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OVERVIEW

The Challenge

The English translation from Zulu, Bantwana means children. Bantwana is a mission driven nonprofit focused on improving the wellbeing of vulnerable children and their families affected by HIV, AIDS and poverty in sub-Saharan Africa.

For years, Bantwana’s team had focused on their mission engaging governments, supporting NGOs and improving the lives of children. Telling the story on the other hand was very difficult. For a mission driven organization, online presence is a key, but marketing team was struggling with growing it and managing the website was a big challenge. At some point, it was clear that branding, website and messaging needed to be updated.

For WDB it was an amazing opportunity to support a great cause and help Bantwana’s team make a difference in the world.

PROJECT

The Solution

Our work has begun with an initial phase of discovery, connecting with team leaders from Boston, Zimbabwe, Malawi, Uganda and Tanzania. They all had in common the passion for work they were doing. They were eager to share success stories and how these stories translated into changing lives of children. Together we explored different persona types and explored various opportunities to engage NGOs, community leaders and new donors.

Drawing inspiration from over 20 years of experience, our team created an engaging design driven by research and data to connect with the audience and showcase Bantwana’s mission.

The design of the website is heavily influenced by the beautiful images that Bantwana’s team captures. These images tell whole the story and the difference Bantwana makes in lives of children in sub-Saharan Africa.

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RESULTS

Project Success

Donor Engagement is is up 34%

Time Spent on Site Increased 382%

Bounce Rate Decreased to 18%

90% of our customers come back, 95% of new customers are referrals and 100% have credited our work and exceptional service.