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Marketing is not a rocket science until NASA is involved

Since beginning of time man had a desire for space travel to see other worlds. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's…

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What does it take to build web presence that helps your business grow?

Success of a company often rests on how well your website generates leads. When your company is preparing to invest in a new website, you should not underestimate the skill…

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2019 Life Science Marketing Trends

Anyone in the life sciences vertical will be quick to tell you that marketing isn’t easy in their industry. They encounter a lot of challenges when it comes to marketing…

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How much Mexican DNA is in you?

AeroMexico, Mexican national carrier, unveiled a program called "DNA Discounts," which offers discounts on flights to Americans who can show that they have Mexican heritage by taking DNA test. The…

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Everything You Need to Know About Content Operations

Creating intriguing, relevant, and optimized content requires a lot of work - especially if you are producing it on a large scale. Just the task of sourcing content ideas can…

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To Nest or Not to Nest

We all love the convenience that technology delivers. Push of a button, a car arrives to pick you up, buy with one click, monitor your house via Nest security camera.…

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Your Private Messages on Facebook Accessed by Tech Companies

It seems that the cycle of Facebook troubles continues and now it is our private messages. New York Times investigation revealed that for years Facebook allowed Microsoft’s Bing see the…

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Why Great Creative is More Important Than Ever?

Very few brands have the ability to connect with people on a deeper level. Although most marketing teams appreciate the value of tapping into human emotion, they rarely succeed in…

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B2B vs B2C Web Design Key Differences and What Works

By now it is clear to everyone that the word design does not simply fit into the "beautification of objects" any longer. Every experience we have online and offline is…

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Netflix – The Ultimate Content Marketer

As I sit down to write this article, I fall back into memories of what it was like to rent a movie 15 years ago. It was a process: dress…

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What Superman Can Teach Marketers About Storytelling

Superman first appeared in 1938, on the cover of Action Comics #1, smashing a car into a mountain in an image that has become permanently engraved in the pop-culture. He is one…

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Consumer Privacy GDPR and Ways it Affects Your Marketing Program

Just this morning I found 6 different emails in my mailbox regrading terms of service changes. Twitter, eBay, Linkedin, Airbnb and others are updating their privacy and payment policies ahead…

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The Art of Storytelling – Your Best Content Marketing Strategy

We all enjoy a good story even if what we define as a “good story” differs significantly from person to person. Personally, I am a big fan of the “Great…

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New Marketing Opportunity – Meet the Xennials

A lot has been written about American generations starting with the “Lost Generation” (these who fought in WWI) to Millennials. However, one of the “sandwiched” generations was discovered just recently.…

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Infographic templates you can download and use for FREE

Infographics are one of the best ways to present information in graphical form. For a designer, infographics mean creating hundreds of big and small elements such as icons, charts, graphs, and…

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