Phase Zero Design

An architecture and interior design firm specializing in the retail, corporate, hospitality and residential practice areas.

Project Details

We worked with Phase Zero Design, an architecture and design firm, on an ambitious project to develop a website that reflects the very unique perspective and personality of their firm. Their brand, office and staff had gone through a major transformation in less than a year and their old site no longer represented their team, culture or design work.

 

The Phase Zero Design team was frustrated with the limitations their old website had on adding new content. They found it impossible to showcase their incredible portfolio of work with the restrictions of their old technology.

 

They needed a highly visual and flexible platform that doubled as a sales tool. The site they needed would put their designs and team members front-and-center and let their work speak for itself.

Solution

We didn’t expect at first that our partnership with Phase Zero Design would create an award-winning website, but we should have guessed considering the confidence they put in our team to do our best work.

 

After interviewing the firm’s best clients and working closely with their team to understand their newly evolved culture and organization, we knew that the heart of the website would be the “About” and “Team” pages. We featured not only the Principals of the business, but the every person on the team. Other pages throughout the site link back to this page through a unique feature called “Innovator of the Week” that feature an employee image and bio.

 

We built a robust backend that gives the marketing team at Phase Zero Design total flexibility for creating future content. They have the ability to easily embed photos, videos and text, and features to make any changes. They can showcase major milestones, company events, and anything related to the brand’s personality without needing a developer to adjust the code.

Results

increase in mobile traffic
236.18%

Organic Traffic up
42%

Bounce rate decreased to
18%

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