The process of designing a website is not a simple task. The requirements for a successful build rely on creativity, research, hard work and communication. Like any well designed product, we are customer-centric and our energy and passion comes from over eight years of experience building award-winning websites.
Your customers are the nucleus of our focus when it comes to all of our website design decisions. Our agency team will work with you to create a digital web presence that will be an effective extension of your brand.
The core of this confidence is through collaboration and communication with you and your team. Working with tools such as MarvelApp and BaseCamp, ensures that everyone is on the same page. This allows everyone to have the ability to review, comment directly on designs, test user journeys and manage workflow.
With your partnership, we will create an environment where your customers will engage with your content and dive deeper into the sales funnel. In essence, we are building a digital product that will deliver a return on investment, one that will communicate an effective message while creating branding and expanding your customer base.
Throughout our discovery process, we work closely with you in order to define a roadmap that will deliver on your company’s goals. We achieve this through persona exploration, competitive analysis and research. From this process, a digital marketing strategy will take shape, defining the path for the project and beyond. We have a fantastic blog dedicated to the discovery that will help you better understand the process.
The layout and information architecture will then be outlined with the help of Wireframes. Wireframing process allows us to efficiently create a compelling user journey and user experience across multiple screens. Like blueprints or schematics, the layout helps us to develop the best way for users to consume your information.
Once we have received approval on the wireframes, we move to the next step in our process which is design. Our UX design team will then take this layout and create intuitive designs that will echo your brand and style. We will also create a style guide during this phase, creating a digital library of assets that our developers can then easily retrieve.
We are now ready to move into the development process and your idea is about to be brought to life. The functionality, the performance and the security of the website is of the utmost importance and has the highest priority within our development team of experts.
With the same high level of priority we start testing the completed website for bugs. We test the website functionality, its features and its code base on a variety of platforms as well as different devices and browsers. The goal is to have a consistent user experience across all touchpoints.
We offer additional digital marketing services like SEM and SEO, asset creation for digital marketing campaigns as well as content creation. We can be an extension of your digital marketing team or take on the role so you can focus on your business.